For most consumers, wine-buying is an emotional issue. The restaurant industry has a longstanding belief that the lowest-priced wine on the list will never sell. Nobody wants to be seen as cheap. But the second-lowest-priced wine, that’s the one people will gobble up.
Buying retail is a slightly different experience. Most people don’t feel as if their retail purchases are windows into their ignorant, miserly souls, the way they do in restaurants, and so are less inhibited.
And go for Portugese wine?
Our No. 1 wine, the 2002 Padre Pedro from Casa Cadaval in the Ribatejo region of Portugal, is a case in point. This wine indeed had personality, with cherry fruit, spice and smoke flavors and enough tannin to give it structure. Alas, the Padre Pedro may be hard to find now, because Casa Cadaval has changed importers since this vintage. But in general Portugal is an excellent source for good, inexpensive wines, especially those from the Douro and those, like the Padre Pedro, from the Ribatejo region.Go to the site to see the rest of the wines selected!